From the Indiegogo page:
RabbitHole is an ARC platform (Augmented Reality Cinema)—a hybrid between narrative film, ARG design, and interactive storytelling. It guides viewers across YouTube, social media, and coded websites, immersing them in a story that moves with them.
We’re launching with Elder Scare, a feature-length horror film that anchors the RabbitHole experience. The Indiegogo campaign is now live and supports both the film and the platform’s development. Backed by $100,000 in confirmed private investment and a fully formed production LLC.
RabbitHole — our Augmented Reality Cinema platform — is its own beast. It requires legal protection, digital infrastructure, licensing, hosting, development, and a whole team to keep it running. Every dollar from IndieGoGo helps us offset the cost of building that experience:
Hosting and platform development
Licensing tools and music
Legal fees for trademarks and copyright
Compensation for the artists, designers, and coders behind the scenes
And just plain survival — keeping the lights on while we build something new
Our team wanted to launch an IndieGoGo campaign, not just to raise money, but to build a community. And for that to work, we need you.
We need a community.
That’s why every dollar matters. But so does every share, every post, every friend you tell.
Spreading the word is equity to us. It builds the value of this storyworld before we ever release a frame of the film.
What sets RabbitHole apart:
A proprietary pathway algorithm for cross-platform engagement
Beta tester access + unlockable narrative branches
Game-like progress saves across devices
Scalable for episodic content, shorts, or branded IP
You can view the campaign, perks, and ARC overview here:
https://www.indiegogo.com/projects/elder-scare-arc-rabbithole-indiegogo/x/38444223#/
