British horror film Donkey Punch is being promoted with “viral-style” adverts in pub and club bathrooms to appeal to young people.
Donkey Punch tells the tale of seven young British clubbers who descend into brutal violence during a drug-fuelled orgy
Posters encouraging customers to text a number for previews of the controversial film, which features graphic scenes of sexual violence, have been placed in lavatories in fashionable nightspots.
“Washrooms deliver a unique one-to-one communication to a young, socially active audience,” said Dhruv Baer of Hi-Tech media, the company behind the campaign.
Donkey Punch tells the tale of seven young British clubbers who descend into brutal violence during a drug-fuelled orgy on a Spanish yacht.
Watch the trailer for Donkey Punch below…
[flv:/trailers/donkey_punch_med.flv 240 130]
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